Session Descriptions & Networking

2017-18 TMSA Connections Seminar

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"Highlights of the 2017 TMSA Sales & Marketing Metrics Study"
TMSA has released its third annual Sales & Marketing Metrics Study. The study results are derived from a survey of sales and marketing leaders in the industry. Survey participants included truckload and LTL carriers, 3PLs, freight forward and brokers, dedicated carriers, and ocean carriers. This presentation will:

  • Provide insights on how firms compare to frequently used sales and marketing metrics - ranging from inside sales performance, CRM and automation practices, sales achievement, what comprises sales and marketing budgets, outsourcing practices, emerging trends, and more. 
  • Highlight best practices in the industry's marketing and sales organizations, budgets, etc.
  • Allow you to benchmark your company's marketing and sales initiatives against other transportation and logistics companies.

* Connections Seminar Content and Schedule subject to change.