Sessions and Events

2017 TMSA Marketing & Sales Leadership Conference

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Customer Retention: Getting It Right from the Start
Stage of The Buyer's Journey: Attract/Convert/Close

Retaining your customers is not about what you do in the last six months of their contract, but what you do in the first six months - or even the first six days. You need to focus on retaining that customer from day one, as you don't want them to "jump" again - even if things haven't gone so well. This session will show you how to leverage technology and CRM best practices to enable collaboration.

About the Presenter: John Golob is CEO of Lanetix, the most widely used collaboration, workflow and customer lifecycle management software in the transportation and logistics industry.