Sessions and Events2017 TMSA Marketing & Sales Leadership ConferenceSchedule | Sessions & Events | Hotel and Travel | Sponsor/Exhibit | Register Customer Retention: Getting It Right from the Start Retaining your customers is not about what you do in the last six months of their contract, but what you do in the first six months - or even the first six days. You need to focus on retaining that customer from day one, as you don't want them to "jump" again - even if things haven't gone so well. This session will show you how to leverage technology and CRM best practices to enable collaboration. About the Presenter: John Golob is CEO of Lanetix, the most widely used collaboration, workflow and customer lifecycle management software in the transportation and logistics industry. |