That's A Wrap! 2018 Digital Transformation Conference Highlights

More than 80 marketing and sales pros registered to attend the first-ever TMSA Digital Transformation Conference near Chicago, IL. 25+ educational and networking sessions provided opportunities for solid knowledge sharing and connections to learn how to leverage digital strategies for business results.

Opening Keynote Brian Basilico taught the basics of digital content mastery to stand out above the competition and build brand evangelists for your business. He took a deep dive into the 5 tips for a successful content marketing strategy:

  1. Know your audience
  2. Align your team
  3. Create targeted content
  4. Deliver value
  5. Measure actions

 

Attendees gained access to a powerful network of business, marketing and sales professionals with third-party logistics companies, motor carriers, railroads and intermodal companies, maritime players such as ocean carriers and port authorities, technology innovators (TMS, WMS, and enterprise-wide solutions), and original equipment manufacturers. 

Google makes approx. 2,000 search engine changes every year. Mike Corak shared why now more than ever your SEO program needs to be up-to-date and how to improve your website for top performance and deliver optimum customer experience. 

The event also included insightful case studies and panel sessions focused on:

  • How marketing leaders of Swan Transportation Services, TransCore Link Logistics and TranzAct Technologies maximize digital impact with limited resources and budget
  • How Trimble Transportation (formerly TMW Systems) leverages industry media partners FreightWaves and Babcox Media to reach buyer’s in a digital world
  • Marketing and sales pros from DHL Supply Chain, Roadrunner Transportation Systems and Rush Trucking discussed changes in the industry and the impact technology has on their communication and outreach strategy for business retention & growth

 

There were ample opportunities for peer-to-peer networking during receptions and Interactive Roundtable Discussion Groups where attendees shared ideas, challenges, solutions, and best practices with their peers on a particular subject. 

A major takeaway from Intelestream‘s session on CRM selection: Understand what your organization's needs are, THEN think about the CRM software and how it can best serve those needs. Director of Marketing Jennifer Karpus-Romain explored key factors to consider before choosing a CRM software, including team size, industry, customization, budget, and support.

Attendees could see first-hand more than 15 strategic digital initiatives from companies that earned the 2018 TMSA Compass Award using the digital kiosk. 

Chris Peer of Syncshow shared the positive impact digital marketing can have on your top line growth and how to measure digital marketing ROI. "If it’s not going to be 2X the return in 12 months, it’s a No Go!”

Products and services were made available as potential solutions from Sponsors Lanetix, SyncShow and Intelestream.

 

Special thanks to the Education Committee and Committee Chairs Jill Schmieg of Sol de Naples Marketing and Andrew Gulovsen of TranStrategy Partners for their hard work and leadership on putting this conference together! 


Mark your calendar! The 2019 Logistics Marketing & Sales Conference will take place June 9-11 at the Omni Amelia Island Plantation Resort near Jacksonville, FL.