Digital Transformation Conference

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Growing Business through Digital Relationships 

DIGITAL TRANSFORMATION CONFERENCE • OCTOBER 22 IN CHICAGO, IL

Digital Transformation: It's the profound transformation of business and organizational activities, processes, and marketing and sales competencies through the intelligent use of digital technologies to ultimately generate enterprise results. 

Are you ready to apply digital transformation into your own organization? Learn how as TMSA hosts its second Logistics Digital Transformation Conference. This full-day event will take place Oct. 22 at the Le Meridien - Oak Brook in Chicago (immediately following the TMSA Sales Training Workshop, which is a full-day session on Oct. 21).

> View Highlights of 2018 TMSA Logistics Digital Transformation Conference

Why Attend the Logistics Digital Transformation Conference?
There are educational sessions and Interactive Roundtable Discussion Groups that will enable you to learn how to leverage digital strategies to achieve business goals and revenue growth. In addition, you'll see first-hand 15+ award-winning best practices in transportation/logistics marketing and sales strategy that have generated business results. Relevant topics will include:

  • Keynote Speaker Jeff Davis: "Creating Togetherness (Marketing & Sales Alignment) in a Digital Age"
  • How Digital has Changed the Industry - and What You Need to Know to Adapt
  • Digital Trends & Insights: 2020 TMSA Marketing & Sales Metrics Study
  • Hacks for Better Lead Generation and Conversion Strategies 
  • LinkedIn: Social Marketing & Selling in an Account-Based Environment
  • Re-engineering the Digital and Live Buyers Journey 
  • Digital on a Shoestring Budget
  • The Joys and Pitfalls of Native: Creating Content Across Multiple Platforms
  • CRM Selection: Finding the Right Fit for Your Organization
  • Measuring Your Digital Marketing ROI: It's Easier than You Think
  • Creating Killer Content to Drive Engagement and Results
  • Tools and Techniques for Mapping the Digital Buyer's Journey
  • Powering Your Analytics Dashboard for Results
  • Getting the Most from Sales and Marketing Automation
  • Email is Not Dead: Hacks to Optimize Your Campaigns
  • Website Strategy and SEO

Expand Your Network of Marketing and Sales Peers
Gain access to a powerful network of business, marketing and sales professionals with third-party logistics companies, motor carriers, railroads and intermodal companies, maritime players such as ocean carriers and port authorities, technology innovators (TMS, WMS, and enterprise-wide solutions), and original equipment manufacturers. 

See Best Digital Practices in Transportation and Logistics
Learn what other companies in commercial freight transportation and logistics are doing to leverage digital marketing and sales strategy to generate business results. See first-hand nearly 20 sales and marketing initiatives that incorporated digital strategies from companies that earned the 2019 TMSA Compass Award, including:

  • Vantage Point Logistics: "Making Ourselves Known" Content Marketing Campaign
  • Dot Transportation: "Honoring Veterans" Content Marketing Strategy
  • PITT OHIO Goes Viral with Social Media 
  • Holland Dock to Driver Video (part of YRCW Family of Brands)
  • Trimble Transportation: "Selling Simplicity" (New Product Development)
  • Energy Transportation's "Brand Evolution"
  • "Profit this Peak Season Campaign" (Truckstop.com Integrated Campaign)
  • Port of Cleveland: "Rock the Port" (shark&minnow)
  • "Building New Connections" (Trimble Transportation Integrated Campaign)
  • Ruan Transportation Management Systems's Founder's Days (Events)
  • Anacostia Rail Holdings Business Development Videos
  • Canada Cartage Grows Logistics Solutions Division through Direct Marketing
  • "Hitting a Home Run" Sales & Marketing Collaborated Effort (Trimble Transportation)
  • Women In Trucking Association: Accelerate! Conference Propels Gender Diversity
  • Vantage Point Logistics "Reinventing Freight Management" Integrated Campaign
  • "Innovative Tech" by Trimble Transportation (New Product Development)
  • The Great Lakes Seaway Partnership: Economic Impacts Media Relations (shark&minnow)
  • Straight to the Customer: Vantage Point Logistics Direct Marketing Campaign 
  • "Redefining" the Women In Trucking Association's Magazine