Filtered by author: Brynn Everett Clear Filter

What Can You Do With a Worthless August?

Outside it’s warm, but muggy, sunny, but hazy and beautiful, but buggy. It’s summer in all its glory, but let’s face it, August is tough. It creates tension while promising relaxation. Even those of us lucky enough to go on vacation can’t escape feeling a little anxious. It’s like we’re 13 again and know school is just around the corner.  

In this month, people can behave rashly—even erratically. As slow as August can be, one should never underestimate it. The eighth month is notorious for market swings, changes in work roles and responsibilities, vendor shifts, territory grabs and relationship changes.  

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How to Build High-Performing Teams by Developing Mental Toughness

We’ve been talking a lot lately about mental toughness in athletes; what it is and how to spot it. While some people are more naturally inclined to possess the traits that suggest mental toughness, it’s also a skill that can be developed. Not everyone needs to be a North Carolina point guard to understand mental toughness or learn how to leverage those qualities in their professional careers, you can also cultivate mental toughness on your own teams.

Applying mental toughness to the workplace

Before approaching a strategy for mental toughness, you should consider what it means to value mental toughness in the workplace. Why should you prioritize building these skills in your team if they aren’t naturally inclined to do so on their own? If these are skills typically associated with athletics, how can they apply to the workplace?

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6 Personality Traits That Make an Impact on Top Performing Teams

Building mentally tough teams requires mentally tough employees. In our latest whitepaper,our research team defines the psychological advantage of six essential personality traits that make up mental toughness. And while some people are more naturally inclined to possess these traits, mental toughness is also a skill that can be developed by honing in on these key characteristics and building upon them over time.

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Sales Incentives to Drive Effective Revenue Generation

During a recent TMSA conference, we participated in working lunches where several contemporary sales and marketing topics were discussed including a discussion on sales incentives and how an organization can use incentives to drive more effective revenue generation. Over two days of discussion, we had participants who held a range of roles, from individual producers to sales managers and commercial leaders; representing small logistics organizations to major publicly traded transportation companies. 

In our discussions, we came to a common agreement, across the board, that incentive drives behavior. Each of our organizations were commonly bound by their membership in the transportation and logistics industry, however, each had a different strategy relative to how they motivated their sales team to reach the organizations independent revenue or sales goal.

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Best Practices for a Successful Sales and Marketing Outsourcing Strategy

Hubtek had the pleasure of Hosting a Roundtable at TMSA’s Marketing and Sales Conference last month. The topic for our table was “Best Practices in Outsourcing Sales.” Below are a few of the key takeaways that came from their discussion. 

Culture 

Work culture is a concept which deals in the study of: Beliefs, thought processes, attitudes of the employees. Ideologies and principles of the organization.

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Leveraging Sales Feedback with Marketing to Drive Results

At TMSA’s Annual Conference last month, I had the pleasure of hosting a discussion group of sales and marketing practitioners on the topic of “Leveraging Sales Feedback with Marketing to Drive Results.” At first, I was fearful that it might evolve into more of the same old ‘sales wants more leads from marketing’ type of discussion. However, I was delightfully surprised at the level of interest in collaboration and openness across both functions sitting around the table! I was also surprised that the same challenges were present across multiple participating companies.    

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Expanding Minds and Experiences at the 2019 TMSA Annual Conference

At this year’s Compass Awards, a direct mail campaign by VantagePoint Logistics took some of the top honors. Yes, a 147-year-old medium (or 537 or 3019-year-old medium depending on who you ask) bested video, VR, social and digital everything. 

Make no mistake, the work was excellent. It was a luscious, high budget, multiple-piece highly-personalized campaign to a very limited, high-value audience of 150 people. It worked; recipients loved it. When the company called to request a meeting, the prospects were excited, it was as if they already knew them. They couldn’t wait to make it real, to move to the next piece in the sequence: the meeting. 

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Lead Generation and Conversion Strategies through Digital

2 Roundtable Discussions. 15 Participants.

I had the opportunity to facilitate two roundtable discussions on lead generation and conversion strategies through digital, and while both roundtable discussions were with different groups, on different days, the key takeaways were very similar. Discussion participants varied in their levels of experience in digital marketing. Some participants were very seasoned and some were more novice. Our conversations focused on the basic tenets of developing a lead generation and conversion strategy. Here is what we discovered.

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Set Your Compass to True North

What’s the next job, folks? Internal newsletter? Customer portal on a website? Driver recruitment campaign? Whatever it is, make sure you know WHY. A solid WHY points everyone involved in the same direction toward a stronger organization. 

Likewise, a nebulous WHY has nebulous results. Here are some nebulous WHYs:

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How Copywriting Contributes to a Great Customer Experience

By Conrad Winter, a campaign and content copywriter for the transportation and logistics industry. He is a TMSA member and will be exhibiting at the upcoming TMSA Logistics Marketing & Sales Conference, which has a theme focused on the Customer Experience (CX). For more information, visit conradwinter.com.

No one wants to do business with a computer, or have a relationship with a robot. It’s creepy. 

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Why Marketing Should Always Be Spelled with a Capital “M”

By Laura Patterson, president of VisionEdge Marketing, a recognized pioneer in the Marketing Performance Management (MPM) space. She is a past presenter and thought leader at the TMSA Logistics Marketing & Sales Conference and specializes in marketing accountability, marketing analytics, and marketing operations.

Quite a few years ago we had an intense debate over my insistence on capitalizing the word “Marketing.” You’re probably laughing right now thinking what a waste of energy and effort. Maybe you’re thinking what’s in the water in Texas? In looking back however, this turned out to be an extremely important conversation for us. I hope it will spark a similar conversation around your table. Let me share a bit more about our discussion.

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The 4Ps - What They Mean in Today's Logistics Marketplace

By Jason Ickert of Energy Transportation Group where he is involved in integrating logistics solutions across the organization and their commercial partners. Ickert is also Co-Chair of the TMSA Membership Committee and serves on the TMSA Board of Directors.

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Are You Creating Content Or Communication?

By Robert Rose, Chief Strategy Officer of The Content Advisory, the Consulting & Education Group of Content Marketing InstituteFor more than 20 years, Rose has been helping marketers to tell their story more effectively and build passionate audiences and powerful customer experiences. Rose will be the opening and closing keynote speaker for the 2019 TMSA Logistics Marketing & Sales Conference

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A 4-Step Cycle for Strengthening Your Company Culture

By Nathan Sanfaçon of thinkPARALLAX. Nathan’s natural interest in sustainability and CSR gravitated him to thinkPARALLAX, where he helps to evolve the agency’s brand and works with clients on high-level strategy. He is passionate about empowering organizations to discover and celebrate their impact, in turn creating meaningful change and catalyzing long-term success.

An organization’s culture is arguably its greatest asset. Culture attracts and retains top talent, rallies employees to find innovative solutions to problems, protects the company from outside threats, and is the key driver for pushing the organization forward. So it is no surprise that instilling, nurturing, and continually strengthening a healthy and thriving culture sits at the top of the list for organizational leaders. At thinkPARALLAX, we work with our clients to strengthen their culture through extensive employee engagement, training, and professional development. The engagement tactics and communication strategies that we offer are derived from a core philosophy dissecting what a strong culture looks like, and how to go about strengthening it. We break down that philosophy here:

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The Value of Self-Awareness at Work

By Caliper, a human capital analytics company leveraging decades of data and validated assessment results to predict and select high-quality candidates. Caliper is a TMSA Affiliate member.

Great leaders often have several traits in common. We tend to see characteristics like strong communication, a positive attitude and a sense of integrity on the short list. But, where does self-awareness come into play? This attribute is often overlooked in leaders, but here at Caliper, we argue that this characteristic can make or break a work environment.

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What is Personal?

By Robert Rose, Chief Strategy Officer of The Content Advisory, the Consulting & Education Group of Content Marketing InstituteFor more than 20 years, Rose has been helping marketers to tell their story more effectively and build passionate audiences and powerful customer experiences. Rose will be the opening and closing keynote speaker for the 2019 TMSA Logistics Marketing & Sales Conference

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Fuel Productivity and Motivate Your Team through Communication

By Hilary Jane Grosskopf, author of Awake Leadership: A System for Leading with Clarity and Creativity and Awake Ethic: A System for Aligning Your Action with Your Core Intentions. She is a leadership guide, strategist and writer and founder of Awake Leadership Solutions.

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The First One to Commit to the Experience Wins

By Robert Rose, Chief Strategy Officer of The Content Advisory, the Consulting & Education Group of Content Marketing Institute. For more than 20 years, Rose has been helping marketers to tell their story more effectively and build passionate audiences and powerful customer experiences. Rose will be the opening and closing keynote speaker for the 2019 TMSA Logistics Marketing & Sales Conference

When I was visiting a client in Hartford, Connecticut, I needed a taxi from my hotel to the client’s location. Easy enough. The hotel bellman grabs a taxi from the street and I’m on my way. As we drive, the cabbie makes small talk: where are you from, how long are you staying, the weather, all that. Then he asks, “Do you have a ride to the airport tomorrow?”

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Award-Winning Strategy: New Penn Millennial Landing Page

More than one-in-three American labor force participants (35%) are Millennials, making them the largest generation in the U.S. labor force, according to a Pew Research Center analysis of U.S. Census Bureau data. Trucking companies today are facing the challenge, how do we recruit the largest workforce-eligible generation, who are unemployed, underemployed or looking for a career upgrade?

It's no secret that the trucking industry needs a rebrand. In order for companies to be able to attract a more diverse talent pool and tap into the millennial generation workforce, preconceived notions of who belongs behind the wheel need to be changed. 

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Promoting Employee Happiness

By Caliper, a human capital analytics company leveraging decades of data and validated assessment results to predict and select high-quality candidates. Caliper is a TMSA Affiliate member.

Everyone has seen the statistics about employee happiness and how it’ll change the way your workplace operates. Companies with happy employees outperform their competitors by 20%. Some companies have even gone as far as hiring an employee experience officer. One of the most notable companies to hire someone dedicated to employee experience was Airbnb back in 2015 when they transitioned their Chief Human Resources Officer to the Head of Employee Experience. The duties of the new role include shared HR functions as well as responsibilities that focus on their new “workplace as an experience” vision. To achieve this vision, most offices included a group of employees called “ground control” that focus on bringing AirBnb’s culture to life.

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