As we enter February 2022, peak season is far behind us, but high freight demand and supply chain crises haven’t magically disappeared as some had hoped. Truck driver recruitment and retention remains a hot topic across the nation, and one question has yet to be answered: How can you grow your driver headcount during the ongoing shortage?
More than one-in-three American labor force participants (35%) are Millennials, making them the largest generation in the U.S. labor force, according to a Pew Research Center analysis of U.S. Census Bureau data. Trucking companies today are facing the challenge, how do we recruit the largest workforce-eligible generation, who are unemployed, underemployed or looking for a career upgrade?
It's no secret that the trucking industry needs a rebrand. In order for companies to be able to attract a more diverse talent pool and tap into the millennial generation workforce, preconceived notions of who belongs behind the wheel need to be changed.
