Prove It!  How to get Exceptional Results from Public and Analyst Relations, Demand Generation and Lead Generation Programs

By:  Kara Brown, Chief Executive Officer, LeadCoverage

Fancy slides and pretty decks are nice but the one thing top executives want to see is the MATH.   

The bold, bottom-line numbers resulting from public and analyst relations, demand generation and lead generation programs they’re investing in.

TMSA Profile: Tom Collins, Outgoing TMSA President and Senior Director of Marketing, Saddle Creek Logistics Services

Written by: Jennifer Karpus-Romain, Executive Director of TMSA

5 Takeaways from the 2022 TMSA Annual Conference
Written by: Jennifer Karpus-Romain, TMSA Executive Director

Top 8 Things I’m Excited About for the TMSA Annual Conference
Written by: Jennifer Karpus-Romain, TMSA Executive Director

One of the biggest topics across the industry right now surrounds employees. It’s no secret that many companies are out there looking to recruit and retain employees.  

3 Ways to Level-Up Your Sales Coaching

By: Holly LaBoda, Partner and Co-Founder, Luminaries Consulting

Three AI tools to Help a One-Person Marketing Team

By Jeff Price, Marketing Director, Jacksonville Port Authority (JAXPORT)

By Conrad Winter

It is with great pleasure that the Transportation Marketing & Sales Association announces Executive Director Jennifer Karpus-Romain has been named to Women in Trucking’s 2022 Top Women to Watch in Transportation.

TMSA Debuts New Award Programming

By: Gary Cornelius, VP Business Development, TCW

As we enter February 2022, peak season is far behind us, but high freight demand and supply chain crises haven’t magically disappeared as some had hoped. Truck driver recruitment and retention remains a hot topic across the nation, and one question has yet to be answered: How can you grow your driver headcount during the ongoing shortage?

 By Conrad Winter

This article was written by Hubtek, a tech-enabled talent solutions provider for transportation companies. 

Step 1: Search

Observations by Brian Everett, CEO, Transportation Marketing & Sales Association

During our recent TMSA Logistics Marketing & Sales Conference in Nashville, I had the chance to reconnect with Ken Guest, Chief Revenue Officer of Sandler Training by The Ruby Group. His company provides sales force development and management training to businesses using Sandler training methods and has significant experience working with companies in transportation and logistics. Sandler Training by The Ruby Group is one of our TMSA Affiliate members. Ken is author of the book, Digital Prospecting, and we chatted briefly about the question I’ve heard a lot from members recently: What's the best way to approach cold-calling?

By Joe Pulizzi, an entrepreneur, speaker, author and podcaster who founded the Content Marketing Institute (CMI). Joe has spoke at the TMSA Logistics Marketing & Sales Conference. 

I’m writing this on Wednesday morning, the 19 of May. In three hours, I have a virtual presentation with a local chamber of commerce about my entrepreneurial journey.

I don’t give presentations like this often. Almost all my speeches are about content marketing or Content Inc. But it’s a good change of pace.

The presentation has over 100 slides (I like to keep things moving), but here are three life hacks I pulled out that I either think you’d appreciate or that you may find helpful.