Increase Your Brand's Visibility Using These 5 Tactics

By Phillip Thune, Textbroker 

Did you know that each day, the average adult takes in nearly 10 hours of media and also views approximately 360 media ads, according to unique research conducted by Media Dynamics? With so many sources of information and media messages out there, your business may need to take additional steps beyond posting new content to be seen and heard above all the clutter.

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TMSA Members Receiving 2016 "Best Fleets to Drive For" Awards

The "Best Fleets to Drive For" award identifies trends, shares best practices, and publicly recognizes the for-hire carriers providing the best workplaces for their drivers. Launched in 2008 CarriersEdge and the Truckload Carriers Association, this award is open to any for-hire trucking company operating 10 trucks or more in the U.S. or Canada.

TMSA member companies that received the 2016 "Best Fleets to Drive For" award are Landstar and Bison Transport. This is Landstar's fifth time in a row to receive this award; and Bison Transport's fourth time to receive this award. Congratulations to these TMSA members for their outstanding achievements!

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ArcBest Executives Participate in Nasdaq Opening Bell Ceremony

By Kathy Fieweger, recent Chief Marketing Officer and Current Consultant at ArcBest Corporation

On November 9, 2015, ArcBest President and CEO Judy R. McReynolds and other members of the company’s management team rang the “opening bell” at the Nasdaq headquarters in New York for the first time in our 22-year history as a Nasdaq-listed company. This exciting milestone, broadcast live on all the financial TV news channels, followed and celebrated ArcBest’s comprehensive corporate rebranding in May 2014. That historic event included a new parent company name and ticker symbol, brand positioning, logos, websites, ad campaign called The Skill & The Will and much more.

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TMSA Models Sound Business Practice With Its Research-Based Approach To Strategy Development

By Scott Grady, Senior Vice President, Landstar System, Inc.

The Transportation Marketing and Sales Association (TMSA) has undergone a series of changes over the past three years and your Board of Directors is refreshing its strategy to deliver member value. With many questions to ponder, and decisions to be make, our Board sought input and insights from TMSA members. The process undertaken in collaboration with The Dunvegan Group (an Affiliate Member of TMSA) in designing the study, capturing and analyzing member responses, summarizing and interpreting the findings, models best practice in creating the foundation for strategy development.

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Congratulations to TMSA Member Companies Receiving 2015 Green Award

Supply & Demand Chain magazine's 2015 Green Supply Chain Awards recognize companies that are making green or sustainability a core part of their supply chain strategy, and working to achieve measurable sustainability goals within their own operations and/or supply chains, in the areas of sourcing/procurement, fulfillment/logistics, operations, product life cycle management and other areas of the supply chain. The awards also recognize providers of supply chain solutions and services assisting their customers in achieving measurable sustainability goals. 

TMSA member companies that received the 2015 Green Supply Chain Awards include Cass Information Systems, Kenco, and Satellite Logistics Group.

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New Perspectives: What Effective B2B Content Marketing Looks Like

How many transportation and logistics companies even know what effective B2B content marketing looks like? It's a question that plagues our industry - and many TMSA members. That's one reason why TMSA has secured Joe Pulizzi, founder of the Content Marketing Institute (CMI) and a leading expert on content marketing, as its keynote of the 2016 TMSA Logistics Marketing & Sales Leadership Conference.

CMI recently release findings of its annual content marketing survey. Pulizzi notes that over the years, CMI has focused much of its efforts and research on effectiveness. But this year, while his team was discussing new questions for the survey, they stepped back and asked the same question as TMSA.

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What is the Value of the ‘T’ in TMSA?

By Lionel Johnston, Corporate Marketing Manager, Bison Transport

At the height of the Mad Men era (1964), Bob Dylan released one of his top singles, “The Times They Are A Changin’”.  At the time the hit song was largely considered a social commentary, but if the song were released today you could argue The King of Folk may have been signing about marketing, as the industry continues to shift.  With the growth of new, wide-spread tactics like email marketing, social media and pay-per-click advertising, plus emerging strategies such as geo-fencing, there are a lot of benefits to attending industry events like Content Marketing World, Hubspot’s Annual ‘Inbound’ Conference and Adobe Max, where we can learn about the advantages of such innovative technology.

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The Rally Cry: The Flood Disaster in South Carolina

By Kathy Fulton, Executive Director, American Logistics Aid Network (ALAN)

“Epic” flooding in the past weeks has taken a toll on the people and businesses of South Carolina. At least 19 lives were lost, and damage estimates are currently at $1 billion and climbing. Communities are just now starting to understand the full impact of the situation, as what will certainly be a protracted recovery and new normal emerges.

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Leverage Your News Releases To Enhance Your Content Marketing

By Amanda Hicken, Senior Manager of Strategic Content, PR NewsWire

Because I've managed a number of blogs over the years, I'm familiar with how tempting it is to find the "magic bullet" to blog promotion - that one thing that will lead all your key stakeholders to the doorstep of your content. Unfortunately, it just doesn’t exist. There's no "cure-all formula."

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Transportation, Logistics Firms Rank Fastest-Growing in U.S.

Savvy marketers have been building their brand and reputations by working to get their companies identified on "top lists" of various media channels. This reputation-building strategy is no different for those in transportation and logistics. In fact, many have worked diligently to qualify their companies to be listed on the Inc. 5000 list - the business magazine's annual list of the fastest-growing private companies.

The companies on this year's Inc. 5000 list represent a diverse array of industries, including transportation and logistics as one of the larger industry categories (as ranked by the industry's total 2014 revenue). "This is yet another indicator of the importance of transportation and logistics in our domestic (and global!) economy," says Brian Everett, TMSA's CEO.

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Five Critical Questions To Ask When Negotiating

By Brian Everett, ABC, Chief Executive Officer, TMSA

Negotiation is nothing more than a conversation through which two or more parties are seeking to formulate and settle upon a mutually beneficial agreement - whether this agreement is a multi-million dollar freight contract or simply at which restaurant to meet for dinner at the next TMSA Logistics Marketing & Sales Leadership Conference. Our personal and professional lives are riddled with negotiations - across a boardroom table, the kitchen table, and everywhere in-between.

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Using SEO to Generate Sales Leads

By Michele Wade, Account Executive, MindShare Strategies, Inc.

Looking for a targeted, low-cost way to impact your entire sales funnel? Nate Dame, CEO and founder of Prospecta, argues that SEO can be a valuable lead gen strategy.

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The Important Relationships behind Your Leadership Style

By Mike Brown of Brainzooming, and presenter of the TMSA Webinar on Strategic Relationships: "Creating Great Business Relationships" Details

Have you ever considered who and what has defined you and your leadership style?

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6 Vital Relationships Leading to Stronger Strategy

By Mike Brown of Brainzooming, and presenter of the TMSA Webinar on Strategic Relationships: "Creating Great Business Relationships" > Details

A smart, well-informed business person has to interact in circles beyond those who share similar experience and backgrounds to his or her own. Reaching out to individuals and audiences with different perspectives on customer, industry, and business issues is vital. Although the crunch of business pushes for shorter thinking and decision making cycles, taking time to incorporate diverse perspectives into your strategy leads to more solid decisions.

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Accommodating Disabled Colleagues in Your Workforce

By Mike Udermann, Senior Vice President, Kottke Trucking, and TMSA Motor Carrier Market Segment Champion with the Membership Committee

Michael J. Fox has had Parkinson’s disease now for more than 20 years.  Look at his successes and failures in that time, and the way society has accepted him. Would you do the same for someone on your staff? Would you embrace them with the kindness, courtesy, and respect that they deserve?

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Marketing Budgets On The Rise in Transportation and Logistics

There's good news for marketing professionals in our industry: Companies are investing more in the marketing and communication functions. In fact, more than 50 percent of respondents in the 2014 TMSA Sales & Marketing Metrics Study reported increased marketing budgets for 2013 and 2014.

"Many transportation and logistics firms continue to recognize the value of investing in marketing, communication, and branding, but they were forced to cut back in the economic downturn," says Brian Everett, ABC, TMSA's Chief Executive Officer. "Historically, companies that continue to invest in marketing - particularly in a down economy - get more ROI for their investment because they're competing less with other messages and marketing campaigns from competitors. But regardless of whether or not you were able to maintain your marketing budgets for during this past economic recession, the good news is that the economy is picking up. And so are marketing investments."

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Business Retention Is More Than Customer Retention

By Anne Miner, President, The Dunvegan Group

Customers are the lifeblood of any business; without customers, there is no business. And customer acquisition is a significant area of activity and expense for every business.

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6 Considerations For A Successful CRM Investment

By Hernan Vera, Managing Partner. Sales Outcomes, Inc.

Customer Relationship Management (CRM) software solutions and their impact on business growth and profitability continue to increase in importance for Logistics and Transportation leadership teams. Justifying the ROI and realizing the value from a CRM investment are the common challenges for the large enterprises as well as small firms.

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Communicating With The Europeans

By Peter Owen, Managing Director, ISIS Communications

Freight transportation differs across the globe in character. This much is self-evident. The geographical length and complexity of moves vary from region to region, as do the commodities carried and modal mix that is employed. Market sizes and degree of sophistication, buying patterns, infrastructure efficiency and cost profiles all have their different characteristics depending on the country or continent in which the transport and logistics professional is operating. So yes, Europe contrasts significantly in many ways with North America.

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Brand Experience Strategy Mistakes: Even Though It's Just a Blog!

By Mike Brown, Brainzooming (Facilitator of the upcoming TMSA Marketing Bootcamp in Chicago)

Does it matter if your business has a blog or not? And if your business does have a blog, does it matter how often you update it? While you’re thinking about the answers to those questions, peruse these dates and see if you can spot a pattern?

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