Best Practices

TMSA members gain value by having access to best practices in marketing, sales, and communications within the transportation industry. These can spark ideas for your own strategies or ignite solutions that can be applied for your company's own unique challenges. Many of these best practices are Compass Award-winning programs recognized for their strategic and creative excellence.

Examples of what you'll find:

Sales & Marketing Collateral: PeopleNet Video Intelligence Virtual Reality 360 Degree Video (2018)
Without a neutral eyewitness on the scene, it’s often impossible to prove that accidents are not the fault of the truck driver. PeopleNet’s Video Intelligence solution is a proven technological solution with forward, side and rear-facing cameras. PeopleNet developed a virtual reality experience featuring a 360-degree video that brings the product to life in an interactive way – which can be leveraged at trade shows, on customer visits, and during media briefings.

Content Marketing: Landstar Understanding Hazmat Transportation White Paper (2018)
Landstar is one of the largest hazmat carriers in North America but many shippers are not aware of that. Tapping into this market required a content marketing strategy concentrated on brand awareness. The campaign centered on a white paper titled Understanding Hazmat Transportation which detailed general information about hazmat transportation explaining what shippers should look for in their hazmat carrier.

Integrated Campaign: YRC Freight Accelerated Service Launch (2017)
Accelerated, YRC Freight’s new faster standard service, was launched after uncovering a need in the marketplace. Their team built the new Accelerated service from idea to launch in less than 5 months. The 3-month digital campaign resulted in an ROI of 136%.

Digital Sales & Marketing: Bison Transport Driver Recruiting (2017)
Bison Transport's online marketing campaign raised awareness about their brand and helped increase driver recruitment to a targeted audience. It was their most successful digital marketing strategy to date.

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View these Recent Campaigns and Strategies - and Many More! 
Kenco: “Media Relations Program” (Media Relations)
BNSF Railway: “Coal Conference” (Events)
FDSI-Cardinal Health: “Building Brand Awareness” (Advertising)
LeSaint Logistics: “Visual Harmonization” (Collateral)
PITT OHIO: “Potential Customer” (Direct Marketing)
Crowley Maritime: “Calendars” (Collateral)
Mode Transportation: “Industry Market Vertical Campaign” (Collateral)
USF Holland: “Millenial Campaign” (Direct Marketing)
Navis: “Intelligent Performance with Piportal” (Integrated Marketing)
UPS: “SEMA Show” (Integrated Marketing)
TMW Systems: “Using Data Decisively” (Integrated Marketing)
LeSaint Logistics: “We Know Transportation” (Integrated Marketing)
PeopleNet/TMW Systems: “In.sight User Conference” (Events)
Saddle Creek Logistics: “The Great American Green Ride” (Integrated Marketing)
Pilot Freight Services: “I Am Piloting Business” (Advertising)
SMC3: “Jump Start” (Events)
CSX: “Highway to Rail Program” (Integrated Marketing)
Celestics: “Mobile World Conference” (Events)
Women In Trucking: “Accelerate! Conference” (Events)


Featured TMSA Compass Award Winner:

CELISTICS stands at the forefront of intelligent logistics innovation — and takes their role as community participant very seriously. They received two 2016 TMSA Compass Awards of Excellence for programs that demonstrate this commitment.