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2020 TMSA Marketing & Sales Metrics Study

2020 TMSA Marketing and Sales Metrics StudyThe 2020 TMSA Marketing & Sales Metrics Study marks the fourth biennial study conducted by the Transportation Marketing & Sales Association. Initially launched in 2014, the goal of this study is to help sales and marketing practitioners and business leaders gain a better understanding of key sales and marketing metrics, see how the metrics change over time and learn best practices for marketing and sales success.

This study includes crucial benchmarking data on metrics like:

  • Demographics of Participants
  • CRM, Automation, Technology Use
  • Staff and Budget Sizes
  • Cost Per Sales (FTE)
  • Sales Contribution by Source
  • Reasons for Business Loss
  • Allocation of Marketing Budget
  • Digital Averages: Email Open Rates, Click Rates, etc.
  • Marketing Activity Outsourcing
  • How Metrics and ROI are Tracked

At no cost, you can download the Executive Summary of the high-level findings of this unique industry research. DOWNLOAD NOW

Full Marketing & Sales Metrics Study (Available to Individual, Corporate, and Affiliate Members Only) DOWNLOAD NOW