Sessions and Events

2017 TMSA Marketing & Sales Leadership Conference

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Meet the Press: Logistics Industry Editor Panel
Stage of The Buyer's Journey: Attract

The transportation and logistics trade media reaches your target market with credibility. How can media relations and PR practitioners cut through the torrent of information and story pitches that hit editors every day? Come listen to several leading industry editors tell you directly how they use social media, news wires, agencies, PR professionals, and even your own website to develop stories of interest to their readers and your prospects. This panel discussion of editors will start with a review of current best practices—revealed in an exclusive TMSA “2017 Pulse of the Media” survey, and then will open to a dialogue about today’s dynamic media relations environment. Learn practical, real-world ways to communicate with the editors.

Panelists: Joe Howard, Executive Editor, Transport Topics magazine; Mark Solomon, Chief Editor, DC Velocity magazine; Chris Brooks, Executive Editor, The Journal of Commerce; Lara Sowinski, Editorial Director, Food Logistics magazine and Supply & Demand Chain Executive magazine; Bill Fahrenwald, Executive Director, James Street Associates (facilitator).