Sessions and Events

2017 TMSA Marketing & Sales Leadership Conference

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Fuse Sales & Marketing with Automation to form the Perfect Trifecta
Stage of The Buyer's Journey: Attract/Convert/Close/Retain

B2B salespeople and marketers are finding new and innovative ways to connect touchpoints in the buyer's journey leveraging marketing automation. From smarter ways to generate inbound leads to upselling and cross-selling to existing cusomters with outbound campaigns, marketing automation can transform your traditional go-to-market approaches. Ready to explore how responsive, engaging automation platforms can help. In the session, you will:

• Learn how sales and marketing can work smarter together to win new business leveraging automation technology
• Get hands-on examples of responsive campaign designs to help you deliver the right message at the right time, converting more leads to revenue
• Leave with clever tips, tricks and tactics for translating buyer signals and triggers into actions you as a salesperson or marketer can take 

Presenters: Tom Acklam, SalesDrip and Jill Schmieg, Chief Strategist, Sol de Naples