Sessions and Events

2017 TMSA Marketing & Sales Leadership Conference

Schedule  |  Sessions & Events  |  Hotel and Travel  |  Sponsor/Exhibit  Register

Peer-To-Peer Interactive Roundtable Discussions
Stage of The Buyer's Journey: Attract, Convert, Close, Retain

This networking opportunity encourages the sharing of ideas, best practices, and discussion among colleagues.

Both Monday and Tuesday:

  • How To Align Content Marketing with The Buyer’s Journey (Chris Peer, Syncshow)
  • Marketing Analytics: Turning Data Into Insights  (Eric Kogelschatz, shark&minnow)
  • Marketing Automation Best Practices  (Jill Schmieg, Sol de Naples Marketing)
  • Top Trends in Digital Marketing  (Austin Browne, CSX Transportation Intermodal)
  • Transportation 101: Operations and Trends in 2017 (Christi Raymond, Transport Topics)
  • Effective Sales to Improve Your Performance  (Ricardo Roman, Caliper Management)
  • Personas and Segmentation Strategies  (Art Moryedi, Marlik Group)
  • How to get the most out of your CRM  (Tom Acklam,
  • Leveraging Events to Attract, Convert, Close, and Retain Customers (Greg Lindsey, exhibitpro)

Monday Only:

  • Lead Management Challenges/Best Practices  (Traci Whetzel, Concept Services)
  • Managing the Customer Experience Post Sale   (David Hoppens, Momentum Transportation)
  • What is Account Based Marketing & Why You Need It? (Jeff Leo Herrmann, Madison, Michigan & Market)
  • Gender Issues in Marketing, Sales and the Industry (Ellen Voie, Women In Trucking Association)
  • Successfully Transforming an Organization to a Customer-Centric Culture (Joel McGinley, TranStrategy)

Tuesday Only:

  • Sales, Marketing, & Operations - How to Get Along Inside of an Organization  (Andrew Gulovsen, TranStrategy Partners)
  • SEM & SEO: Reaching Buyers Where They Search  (Don Friddell, Kenco)
  • Developing A Buyer-Friendly Online Presence  (Lionel Johnston, Bison Transport)
  • Becoming a Subject Matter Expert to Drive Business Results (Bill Fahrenwald, James Street Associates)
  • PR and Advertising: Maximizing their Impact on the Buyer’s Journey (Candi Cybator, PITT OHIO)
  • Lead Management Challenges/Best Practices  (Anna Fisher, ZoomInfo)