Sessions and Events

2017 TMSA Marketing & Sales Leadership Conference

Peer-To-Peer Interactive Roundtable Discussions
Stage of The Buyer's Journey: Attract, Convert, Close, Retain

This networking opportunity encourages the sharing of ideas, best practices, and discussion among colleagues.

Both Monday and Tuesday:

How To Align Content Marketing with The Buyer’s Journey (Chris Peer, Syncshow)
Marketing Analytics: Turning Data Into Insights (Eric Kogelschatz, shark&minnow)
Marketing Automation Best Practices (Jill Schmieg, Sol de Naples Marketing)
Top Trends in Digital Marketing (Austin Browne, CSX Transportation Intermodal)
Transportation 101: Operations and Trends in 2017 (Christi Raymond, Transport Topics)
Effective Sales to Improve Your Performance (Ricardo Roman, Caliper Management)
Personas and Segmentation Strategies (Art Moryedi, Marlik Group)
How to get the most out of your CRM (Tom Acklam, SalesDrip.com)
Leveraging Events to Attract, Convert, Close, and Retain Customers (Greg Lindsey, exhibitpro)

Monday Only:

Lead Management Challenges/Best Practices (Traci Whetzel, Concept Services)
Managing the Customer Experience Post Sale (David Hoppens, Momentum Transportation)
What is Account Based Marketing & Why You Need It? (Jeff Leo Herrmann, Madison, Michigan & Market)
Gender Issues in Marketing, Sales and the Industry (Ellen Voie, Women In Trucking Association)
Successfully Transforming an Organization to a Customer-Centric Culture (Joel McGinley, TranStrategy)

Tuesday Only:

Sales, Marketing, & Operations - How to Get Along Inside of an Organization (Andrew Gulovsen, TranStrategy Partners)
SEM & SEO: Reaching Buyers Where They Search (Don Friddell, Kenco)
Developing A Buyer-Friendly Online Presence (Lionel Johnston, Bison Transport)
Becoming a Subject Matter Expert to Drive Business Results (Bill Fahrenwald, James Street Associates)
PR and Advertising: Maximizing their Impact on the Buyer’s Journey (Candi Cybator, PITT OHIO)
Lead Management Challenges/Best Practices (Anna Fisher, ZoomInfo)