Sessions and Events

2017 TMSA Marketing & Sales Leadership Conference

Schedule  |  Sessions & Events  |  Hotel and Travel  |  Sponsor/Exhibit  Register

Social Selling 101: 3 Methods to Enable Social Savvy Sales Force
Stage of The Buyer's Journey: Attract/Convert

Have you heard about social selling and want to know more? TMSA is pleased to bring to the conference Jeff Leo Hermann, a well-respected champion of B2B brand audience development through social selling and content marketing. Attend this session as he reveals methods to empower your enterprise sales force with effective social selling strategies, goals and guidance — tightly aligned with your Documented Content Marketing Strategy.

Jeff Hermann

About the Presenter: Named one of the "Top 50 Influencers in Content Marketing," Jeff Leo Herrmann is the Founder and CEO of Madison, Michigan & Market. As a champion of the Social Selling and Video Marketing movement, his passion lies in leveraging the power of content, technology and data to help companies and individuals realize extraordinary growth. In addition to being a mobile marketing pioneer, he has an intense belief that organizations are better off engaging their audiences with educational and entertaining content rather than blasting them with traditional interruption-based advertising campaigns. This perspective is well informed after a 15-year career at The Nielsen Company working with global Fortune 50 brands in measuring content and advertising investments and effectiveness. Herrmann earned an MBA in finance and economics from the University of Chicago Booth School of Business and holds an undergraduate degree from The Ohio State University College of Arts and Sciences.