Sessions and Events

2017 TMSA Marketing & Sales Leadership Conference

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The Role of Technology in the Buyer's Journey
Stage of The Buyer's Journey: Retain

Most transportation and logistics organizations of all sizes have made investments in technologies that they intend to or could leverage to create a more compelling and frictionless customer experience. Regardless of the technology maturity that exists within your organization, Chris Speers of Arke will help you to better understand:

• How you can bring together different types of technology systems most organizations have
• Way to best optimize and leverage customer relationship management (CRM), logistics systems, web platforms, and email platforms
• Concepts that will leave marketing and customer experience practitioners with a practical approach to maximizing existing investments

Chris Spears is Chief Marketing Technology Officer for Arke, a leading marketing technology consulting firm working with businesses to provide innovative and flexible solutions. In his role, Spears strategically helps organizations align online and offline journeys; and leverages the people, process, technology and data available to them. He holds a Bachelor of Science in Computer Science from the Georgia Institute of Technology.