BLOG

TMSA Members Win Quest for Quality Awards

Logistics Management, a TMSA Affiliate member and Media Friend, recently announced the winners of the 35thAnnual Quest for Quality Awards. The Quest for Quality Awards are the gold standard for customer satisfaction and performance excellence for carriers, ports and logistics providers worldwide. These companies, including several TMSA members, have reached the pinnacle of service-excellence over the past year no matter how many economic, regulatory or operational pressures they continue to face. Congratulations to these TMSA member companies who earned Quest for Quality gold. 

National LTL Carriers
J.B. Hunt Transport Services

Read More

Think Change is Hard? Try Unlearning Supply Chain Management

There were many sessions at the TMSA conference in June that made an impression on me, but the one on Unlearning Supply Chain Management by Adrian Gonzalez of TalkingLogistics.com, did that and more.

It was a bit of a mind bender. Did you ever see the episode of West Wing entitled “Cartographers for Social Equality” where the group of cartographers (i.e. map-makers) remove the “European bias” of the world map and propose a more “correct” depiction of earth?  

Read More

Is Your Brand Message Aligned to Your Key Audiences?

Reflections from facilitating an interactive roundtable discussion at the 2018 TMSA annual conference.

Companies and brands do a lot. They often have many products, services, business lines, geographies and audiences to represent. With so many dimensions to embody, how do you communicate a consistent, successful brand to the marketplace?

Read More

3 Practices of High-Performing Teams

In ancient mythologies from around the world, it’s common to find gods and monsters bearing multiple heads, and such beings are depicted as formidable and difficult to defeat. It turns out the ancient people were not just creative; they had good business sense too.

Read More

Inbound Logistics G75 Recognizes TMSA Members for Sustainability in 2018

Inbound Logistics, a TMSA Affiliate member and Media Friend, recently announced its annual G75 for 2018 — a carefully curated list of 75 companies that go above and beyond to ensure their global supply chains are sustainable, and their operations are socially and environmentally friendly. These companies, several that are TMSA members, have spent years developing and implementing best practices to ensure the footprint they leave on the world is a positive one. Congratulations to these TMSA member companies for their accomplishments that allowed them to make the list in 2018:

Averitt Express, since 2004 has lowered CO2 emissions by about 27 percent, reduced nitrogen oxide emissions by 50 percent, and cut particulate emissions by 52 percent.

Read More

What if Your Top Sales Manager Quits?

Imagine this. One of your top sales managers has asked to meet with you. You settle into your morning coffee, take a seat at your desk, and invite the sales manager into your office. Right away, you notice something off in his tone.  And then it happens … he delivers his two-weeks’ notice.

Read More

Are You In The Group?

TMSA offers a great deal of value to marketers and sales professionals. Here is my personal experience:

“I was new to transportation when I joined TMSA. I saw value in learning from other well-respected companies about their marketing programs. I learned a lot in those early days and now am able to share what our program looks like at Bison. Additionally, the greatest value I have gained is having friends that I trust and respect, that I can ask for or provide help to, brainstorm with, and talk through common challenges”. #IamTMSA

Read More

How CRM became a Bad 3-letter word

By John Golob, President and Founder of Lanetix, a CRM software company exclusively focussed on the transportation and logistics market. John has worked in CRM software since 1994.

I enjoy seeing the Marketing Director and her colleague at the TMSA Conference in Fort Myers; they’ve worked together for years and last June, they were brimming with excitement over their CRM project, green-lighted by the trucking company's CEO.

Read More

Unraveling the mysteries of the shipper's mind

 

I’m always amazed by the truth. Like most people, I’m a champion at trying to read people’s minds and interpret people’s actions. And like most people, I’m often wrong. That’s why the shippers panel at this year’s TMSA Logistics Marketing & Sales Conference was such a powerful experience.  

Read More

7 Qualities of an Effective Personality Assessment

By Jacque Casoni

Read More

Trucking’s secret sauce for product success: Finding the right marketing mix

A search for logistics startup companies in Crunchbase returns over 3,000 results. Add in trucking and shipping and that number grows further. All of those companies believe they have disruptive products that will become the next big thing in trucking. But as good as their products may be, they are also competing with existing companies for visibility and market share in an increasingly crowded space. To conquer that space, a company needs the right mix of product innovation, marketing, sales and promotional efforts. Some companies are large enough that they dedicate entire departments to this while others choose to outsource these functions.

“The big thing for us is two-fold,” explains Thom Schoenborn, vice president of marketing for Instructional Technologies (ITI), which outsources its marketing and PR efforts to LaunchIt Public Relations. “One is skill-set, and the other is resources, which is to say budget and time.”

Read More

10 Tips for Migrating Your CRM System

 

By Jennifer Karpus-Romain, Director of Marketing for Intelestream, a Chicago-based Customer Relationship Management (CRM) product development and consulting firm that offers solutions related to business processes and CRM technology. 

Read More

TMSA Provides Baseball Cap Special through Halo

Looking for a unique promotional item that can be given to customers, prospects, employees or even your drivers? 

TMSA is pleased to provide a special promotion to all TMSA Members on a significantly discounted quality baseball cap. Now you can purchase an order of branded caps with your company logo (3D embroidery and back flat embroidery) for as little as U.S. $3.99 each!

Read More

Developing a Company Culture of Innovation

By Ricardo Roman of Caliper. Caliper is a human capital analytics company leveraging decades of data and validated assessment results to predict and select high-quality candidates and is a TMSA Affiliate member.

Read More

A Newbie's Takeaway from the 2018 TMSA Logistics Marketing & Sales Conference

By Conrad Winter, a freelance copywriter specializing in content and copywriting for transportation and logistics. Based in Metuchen, NJ, he creates website copy, campaigns, blog posts, whitepapers and case studies for carriers, 3PLs and industry associations. 

Why was I so surprised to feel connected when I attended the TMSA conference in Fort Meyers earlier this month?

After all, transportation and logistics today is all about connecting—data, experiences, services, geographies, equipment—you name it. And the better you can connect, the more successful you become.  



Read More
1 Comments

5 Tips for Hiring and Managing "Twenty-Somethings"

 

Let’s get this out of the way first:  Millennials have been such a frequent topic in hiring discussions recently that managers are admitting to being positively fatigued by the word.  If you’re in that camp, it may come as good news that soon it won’t even be the right word when we’re talking about younger, less-experienced workers. Some Millennials have been in the workforce for well over ten years, and—are you ready for this—you’ll be receiving job applications from Generation Z pretty soon. You may even have one or two as interns!

Read More

Shippers Don't Want Your Old Marketing & Sales Tactics

By Erika DeBlasi, Marketing Coach at TranStrategy Partnersthe premier partner for freight brokerage firms looking to maximize their business and accelerate their performance. TranStrategy Partners is a TMSA Affiliate member. 

Read More

Equipment Branding, Decals Impact Drivers & Clients

By Simon Bois, Executive Director Sales for Canadian-based Turbo Images, a company that has been designing, printing and installing superior quality fleet graphics and wraps for its customers since 1993. Turbo Images is a TMSA Affiliate member. 

Did You Know? 

Read More

What I Learned at the TMSA Conference

By Jeff Davis, Sales & Marketing Alignment Expert at jd2 Consulting Group and Opening Keynote at the 2018 TMSA Logistics Marketing & Sales Conference. With rich experiences in both Sales and Marketing, Davis takes an extremely unique approach to business development that focuses on aligning both functions to create a sense of "Togetherness" and a focus on revenue generation.

Read More

TMSA Conference Insights on Recruiting and Retention

During the 2018 TMSA Logistics Marketing & Sales Conference, attendees had their choice of 20 topics that involved peer-to-peer discussion on opportunities, challenges and best practices involving those topics. One topic was on Talent Recruiting and Retention. Rachel Hayden and Denise Crockett of Confidential Career Solutions facilitated discussions on this topic and shares a summary of what their peer group discussed:

Read More