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The Buyer Persona + Market Segmentation

By Art Moryedi, Senior Consultant & Creative Director at Marlik Group, a creative branding, marketing and advertising agency. 

It was with great pleasure to facilitate the Buyer Persona and Segmentation Round Table Discussion at the TMSA 2017 Conference. This brief article (one in a two-part series) reflects what was discussed and its significance in developing a successful digital marketing strategy. 

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TMSA Honors 2017 Members of the Year

Congratulations to three individuals who were honored as the 2017 TMSA Members of the Year. Every year, TMSA acknowledges individual professionals within TMSA's membership who demonstrate exemplary service, leadership and results in their volunteer efforts to advance the mission of the association.

"As a professional industry non-profit association, TMSA relies heavily on the efforts of its volunteer leaders - which makes these awards so significantly important," says Brian Everett, CEO of TMSA.

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They Ask, You Answer: Inbound Sales, Content Marketing, Today’s Digital Consumer

"I'm looking completely differently at how my company goes to market and interacts with customers."

"I'd like to be much more transparent with customers and prospects on how we do things. For example, I don't think I'd actually put rates on our company website, but I like the idea of at least explaining how we develop our rates and what goes into our pricing process."

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From Transactional to Transformational: Successfully Adding Managed Transportation Services

By JP Wiggins, Co-Founder and Vice President of Logistics at 3Gtms, where he manages channels and partnerships for the company.

As part of a natural evolution of their existing offerings, many carriers and brokers are looking to managed transportation services (MTS) to provide greater value for their customers and growth for their organization.

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Radical Careering: Finding Success and Passion in Your Life

Insights from Sally Hogshead, author, consultant, speaker and guru of all things work-related (and Keynote Speaker at a previous TMSA Logistics Marketing & Sales Conference).

What's "radical careering?" It involves concepts, ideas, inspiration and transformation. But while the concepts and mindsets of radical careering can help you to become successful, it challenges you to define how you see success.

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How Your Organization Can Use Salesforce Chatter

By Traci Whetzel, Concept Services, a Business Development and CRM Solutions firm and TMSA Affiliate member. Concept Services is a Salesforce partner with more than 15 years experience helping organizations win new business from new customers.

Chatter is often made fun of as the “social media” of Salesforce, and until recently, I agreed with that. Boy, was I wrong. First, a little background on what Chatter (technically) is and how long it has been around.

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Ignorance of Digital Marketing: The Silent Killer

By Art Moryedi, Marlik Group, a creative design and inbound marketing agency. This firm specializes in helping businesses that are serious about their business growth and want to generating more leads, increase sales and improve ROI.

One of the most widespread causes of failure today comes down to ignorance and denial on how the world works today. Forces such as inbound marketing, social media, and the share economy are radically reshaping many industries. If you're not keeping up with these realities or choose to ignore them, your competitors will leapfrog ahead of you. Let's look at why ignorance of marketing trends is a silent killer for businesses.

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Business Strategy – How to Handle Confidential Information

By Mike Brown, Brainzooming, and valued Contributor to TMSA’s Thought Leadership

Last week’s “Inside the Executive Suite” from Armada Corporate Intelligence featured ideas for how to handle confidential information. The business strategy focus revolved around how an executive can maintain confidences while employing confidential information to best benefit his or her organization. While passing along confidential information was more in the news last week than this week, it’s a daily issue in business.

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Network Analysis Takes on More Importance

By David Roush, President, KSM Transport Advisors and TMSA Member

We keep seeing signs that things are looking up for the trucking industry. Most of the relevant economic indicators are favorable for trucking. Commodities are getting stronger, oil rig counts are increasing and the housing recovery is persisting. At the same time, small businesses are feeling a greater sense of optimism, and improvements to the tax code may boost entrepreneurialism. Low unemployment rates ultimately will lead to higher wages, giving consumers more money to spend and putting more goods on trucks. 

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Congrats to TMSA Members Named IL Top 100 Logistics IT Providers

Congratulations to these TMSA members that were named on the 2017 “Top 100 Logistics IT Providers” list by Inbound Logistics magazine:

Llamasoft Inc.
MercuryGate
Cass Information Systems
CDM Software Solutions
MacroPoint
3Gtms
SMC3
Truckstop.com






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Top Trends Transforming Digital Marketing

For the last three years, digital marketing has rated high in marketing and sales strategies and investments within transportation and logistics. This assessment is based from results from the TMSA Sales & Marketing Metrics Study, a compilation of current marketing and sales practices with transportation (all modes) and logistics companies throughout North America.

So what are some of the emerging trends should you be aware of when developing and managing your digital and social marketing? From the evolving world of artificial intelligence to expectations of instant communications, Stacy DeBroff, CEO and founder of Influence-Central, shares her take in a recent Forbes article. Her observations on the social and digital marketing horizon are based on research and work with more than 350 national brands last year.

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Does Your Company Allow Your Personal Brand to Grow?

By Marcus Sheridan, President, The Sales Lion and 2017 Keynote Speaker of the upcoming TMSA Logistics Marketing & Sales Conference June 11-13 at the Omni Amelia Island Plantation Resort near Jacksonville, Fla.

We live in such an amazing time period. One where, assuming they are motivated, anyone can absolutely build their individual brand and bring more value to the world.

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Congrats to 2017 Compass Award Recipients

TMSA announces the recipients of the 2017 TMSA Compass Awards Program. In its 65th year of existence, this awards program recognizes marketing and sales best practices by transportation and logistics companies that ultimately demonstrate effective execution and measurable business results.

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Content Marketing Mission Statements Don’t Exist - and it’s a Problem

By Marcus Sheridan, President, The Sales Lion and 2017 Keynote Speaker of the upcoming TMSA Logistics Marketing & Sales Conference June 11-13 at the Omni Amelia Island Plantation Resort near Jacksonville, Fla.

If you’ve seen any talk I’ve given in the last couple of years about content marketing, you’ve probably heard me beat the drum again and again of the biggest problem for content marketing today:

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Kenco's Journey to Find Marketing Automation

By: Heather Sweet – Content Marketing Manager at Kenco and TMSA Member

The first time I heard about marketing automation was at TMSA’s annual conference in 2014. There was a panel of transportation and warehousing marketers sharing their experiences with finding and choosing a marketing automation tool. They spoke about:

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See Who's Attending 2017 TMSA Conference in June

By Brian Everett, CEO, Transportation Marketing & Sales Association

There's excitement around the upcoming 2017 Logistics Marketing & Sales Conference, and registration has really heated up! The TMSA Education Committee has been working hard to develop solid content that is relevant to a wide range of marketing, sales, communication and branding professionals. We expect more than 250 attendees at the Omni Amelia Island Plantation Resort, just north of Jacksonville, Fla.

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Four Tips From the Editors for Better Media Relations

By Bill Fahrenwald, Executive Director, James Street Associates
 
TMSA’s recent “Pulse of the Media” survey revealed a number of best practices for media relations practitioners. It also revealed some practices you should definitely avoid.

Attendees of the Meet the Press panel at TMSA’s Annual Conference on June 13 will be provided with full results of the survey, along with analysis by four of the industry’s leading and most respected editors.

Here is a preview.

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Top 10 SEO Tips

By Steve Wiideman, CEO of Wiideman Consulting Group based in Los Angeles. He has been mentioned as an SEO expert by Entrepreneur Magazine, CNBC, and CNN. He will be presenting a TMSA Webinar on "How To Leverage SEO to Reach Buyers" on April 18, 2017.

Too many people make the mistake of spending thousands of dollars on just Pay-Per-Click (Sponsored Ads) campaigns before they realize that most people click on the non-sponsored listings more than "Sponsored Ads." There are several hundred techniques to achieve higher ranking in the search results, but these Top 10 SEO Tips are in my opinion the most valuable and timeless. They are also current, as I’m making a point to update this list respective to changes in search engine algorthims.

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Fractional Executives: A Perspective

By Mauri Sparks, Marketing Coordinator at TSD Logistics, a TMSA Corporate Member

Today, businesses are moving away from the traditional 9-5, Monday-Friday, in-house office setting to a less rigid but more productive landscape. This includes using consulting firms to supplement in-house staff, especially for small and medium-sized businesses. One fairly new trend is hiring a fractional executive who offers strategy and planning for a specific function of your company. This practice is becoming more common for startups and smaller businesses that either don’t need a full-time executive in the C-suite or require a more cost-effective solution.

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Strategy: The Great Equalizer to Offset Costs of Trade Shows, Events

By Greg Lindsey, Vice President at Exhibitpro, a TMSA Affiliate member and nationally certified woman-owned business that is dedicated to assisting clients develop experiences that engage their audience in a face-to-face marketing environment. www.exhibitpro.net 

In the virtual world in which we live, trade shows and corporate events have become the final frontier for face-to-face marketing.

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