Sessions and Events

2017 TMSA Marketing & Sales Leadership Conference

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Strategy: The Great Equalizer in Managing Rising Trade Show Costs
Stage of The Buyer's Journey: Attract/Convert/Close/Retain

In the virtual world in which we live, trade shows and corporate events have become the final frontier for face-to-face marketing. And since 2010, the trade show and event industry has not only witnessed a full recovery, but an all out boom. So, why is this not all good news for exhibitors? Quite simply, with this renewed popularity has come cost increases never before seen in the industry. How else can you explain a 257% increase in material handling? So, what can be done to offset these rising costs?

Our session will begin to answer this question, and explore several professional cost saving tips. In addition, we will share some inside information that show organizers and decorators don’t necessarily want you to know. Finally, we’ll take a hard look at sustainability - and provide ideas that will help session attendees build their own strategic plan for managing rising costs.

Presenters: Greg Lindsey, Vice President, exhibitpro