Virtual Events and Webinars (Live and On-Demand)TMSA offers ongoing training and development for industry marketing, communications and sales professionals. All webinars are included (no additional cost) to members. TMSA is going through website maintenance. If you are trying to access a webinar and cannot watch it, please email Jennifer Karpus-Romain. Upcoming Live Webinars & Virtual EventsFall/Winter 2022 webinar schedule to be announced shortly!On-Demand Webinars (available to members only - $95 Virtual Memberships available) How to get Exceptional Results from Public/Analyst Relations, Lead Generation and Demand Generation Programs Hosted by: Kara Brown, CEO and Will Haraway, Chief Content Officer, LeadCoverage More Info/View Driver Recruitment Marketing: Driving Results in Tumultuous Times Logistics Sales Academy: “Accelerating Virtual Sales Success” Learn to leverage virtual selling techniques to connect with prospects and customers, build deeper relationships, advance opportunities through the pipeline, and close sales. On Demand Recording Coming Soon! The Great 8 Pillars of Digital Marketing ROI Hosted by: Nadine Nocero-Tye, Partner and Chris Peer, Founder/Owner at SyncShow More Info/View
LinkedIn Live Event: Fireside Chat with Joe Pulizzi TMSA 2022: Annual Conference Debrief Getting the Most from Your TMSA Membership Ready to Play Moneyball? Mastering the Right Formula for Your Sales Team's Success Learn the Fundamentals: Transportation 101 On The Rise: Raising Emotional Intelligence in Communication Can My Team Perform Without Me? Writing Killer Content in 1 Hour or Less Driver Recruiting Case Study with ITS Logistics and Randall Reilly New Year, New Trends, New Opportunities The New Video Marketing Landscape: A Primer for Transportation and Logistics Embrace Technology to be Prepared for the Next 5 Years! (60 minutes) Getting the most from your TMSA Membership (42 minutes) How to get the ABSOLUTE MOST out of your RISE experience! (33 minutes) How Lineage Logistics Centralized Content Management and Modernized Records Management (58 minutes) Transportation 101 (61 minutes) TMSA Town Hall Virtual Event: 2021 Marketing & Sales Outlook (61 minutes) Compass Awards Showcase: ITS Logistics Driver Recruiting Campaign (60 minutes) AHEM!? Is this thing on?: An inside look into a transportation company’s podcast AND its marketing around it (56 minutes) The Importance of Effective Content & Creating Content Across Multiple Platforms (62 minutes) Best Practices for Video Marketing and Content Creation (60 minutes) CRM 2.0: Mining Profits through CRM...Before and After Your Sale (59 minutes) ROI-Based Marketing: Proving It. (65 minutes) Using LinkedIn for Strategic Marketing and Engaging Customers (63 minutes) Navigating Supply Chain Challenges and Disruptions in the COVID Economy (76 minutes) Panelists include Alpay Culpan, Director, Meals & Beverage Transportation, Campbell Soup Company; Jason Adkins, Manager at Toyota Motor Corp.; Bill Tomcala, MP & L Director at Dakkota Integrated Systems; Derek Doss, Logistics Manager with Smart Cabinetry; and Dave Belter, Vice President General Manager Transportation Management, Ryder System. Sponsored by Red Classic From Crisis to Recovery: Freight Transportation & Logistics in a Post-COVID-19 World (81 minutes) Retain, Recruit and Onboard Sales Talent for a Competitive Advantage (57 minutes) "COVID-19 Logistics Marketing & Sales Virtual Town Hall Meetings" (59 minutes) "COVID-19 Logistics Marketing & Sales Virtual Town Hall Meetings" (61 minutes) "COVID-19 Logistics Marketing & Sales Virtual Town Hall Meetings" (64 minutes) "Practical Approaches to Leading through Quarantine & Distancing" (60 minutes) "COVID-19 Logistics Marketing & Sales Virtual Town Hall Meetings" (63 minutes) "Customer Engagement in Challenging Times and Beyond" (62 minutes) "COVID-19 Logistics Marketing & Sales Virtual Town Hall Meetings" (60 minutes) "TMSA’s Top 10 Tips for Working from Home and Conducting Virtual Meetings with Success" (49 minutes) "One-Person Marketing Team? Be a Jack of All Trades and Look Like a Master of All" (56 minutes) "Strategies to Keep Your Business Ahead of the Curve" (57 minutes)
Presenters: Bill Bartlett, CEO, Corporate Strategies & Solutions Inc.
"Sales & Marketing In 2020 – Content As A Business Strategy" (63 minutes)
Presenters: Robert Rose, Founder and Chief Troublemaker, The Content Advisory
"Top Takeaways from TMSA Digital Marketing and Sales Training Events" (56 minutes)
Presenters: Brian Everett, CEO, TMSA; Andrew Gulovsen, Director of Sales, Transportation Intermediaries Association, and TMSA Education Committee Co-Chair; Holly LaBoda, Partner & Co-Founder, Luminaries Consulting
"Togetherness: Aligning Sales and Marketing to Drive Revenue Growth" (58 minutes) "Is TMSA’s Transportation Sales Training Workshop right for you or your team?" (37 minutes)
Presenters: Sara Black and Holly LaBoda, Partners & Co-Founders, Luminaries Consulting, Inc.
"Sh*t Happens: Don't Let Service Failures Define Your Customer Experience" (60 minutes)
Presenter: Bob Rippel, Chief Learning Officer, RJ Learning Group
"Driver Recruitment to Brand Advocacy: How to Reach, Keep and Engage Today's Drivers"
Presenters: Craig Martin, Senior Executive Vice President, Adcom; Hallie Fisher, Senior Vice President of Transportation
> On Demand Link Coming Soon "5 Top Takeaways from TMSA 2019 Annual Conference" (48 minutes)
Presenters: Brian Everett, CEO, TMSA; Beth Malik, Director, Marketing & PR, SMC3 and TMSA Treasurer; Jason Ickert, Integrated Logistics Manager, Energy Transportation Group and TMSA Membership Committee Chair; Andrew Gulovsen, Director of Sales, Transportation Intermediaries Association and TMSA Education Committee Co-Chair; Jill Schmieg, Founder & Chief Strategist, Sol de Naples Marketing and TMSA Education Committee Co-Chair
"How to Leverage AI and BI to Impact Your RFP Success" (47 minutes)
Presenters: John Golob, CMO, Winmore Software; Caitlin Meaden, Director of Marketing, GenPro; Brian Everett, CEO, TMSA
"Solutions for Your Sales Training Strategy (specifically in Transportation & Logistics!)" (58 minutes)
Presenters: Sara Black and Holly LaBoda, Partners & Co-Founders, Luminaries Consulting, Inc.
"5 Steps to Modernize Your Sales & Marketing in Transportation" (55 minutes) "8 Ways to Improve Customer Experience through Digital Communications" (53 minutes) "Tips on How to Incorporate Powerful Video that Generates Results" (60 minutes) "CRM: Finding the Right Solution for Your Transportation/Logistics Firm" (54 minutes) "Strengthening Relationships: Effective Listening Through Empathy" (52 minutes) "Modern SEO" (63 minutes) "How To Win High-Value Deals With Social Tactics And Advanced Account Based Selling" (44 minutes) "Real Account-Based Marketing Using LinkedIn" (61 minutes) "Video: Your Secret Weapon for Lead Generation & Customer Acquisition" (57 minutes) "Building a Business Case for Alignment" (58 minutes) "The Secret of Winning Sales Teams" (60 minutes) "The Minimum Viable Email Sequence" (61 minutes) "Getting the Most from Marketing Automation" (54 minutes) "The Future of Sales & Marketing: How to Eliminate Silos, Get Results" (58 minutes) "2017 TMSA Annual Sales & Marketing Metrics Study" Webinar & E-Book Package (53 minutes) "Digital Marketing Transformation Trends in Transportation & Logistics" (65 minutes) "Understanding Your Buyers' 'Buying Style' to Enhance Sales Success" (63 minutes) "How Digital Marketing Can Help You Grow Your Business Today" (57 minutes) "Identifying Buyers In The Supply Chain" (65 minutes) "How To Leverage SEO To Reach Buyers At Every Stage of the Buyer Journey" (75 minutes) "Pulse of the Media" (56 minutes) "Never Cold Call Again: Prospecting Secrets for 2017" (55 minutes) "The Future of Content Marketing: The Content Brand" (58 minutes) "9 Steps To Launch A Thought Leadership Program" Webinar & E-Book Package (53 minutes) "2016 TMSA Annual Sales & Marketing Metrics Study" Webinar & E-Book Package (53 minutes) "Taking The Mystery Out Of Responding To RFI/RFP/RFQs" (47 minutes) Interested in learning more? Questions? Contact TMSA |