Whitepapers and Articles

TMSA Sales & Marketing Metrics Study
Benchmark your sales and marketing programs, initiatives and budgets against others in the transportation, logistics, and supply chain industry. TMSA launched this unique market research project in 2014, and plans to continue this as an annual initiative. The goal of this ongoing research project is to help sales and marketing practitioners gain a better understanding of key sales and marketing metrics, how the metrics change over time, and best practices for marketing and sales success in the industry. Source: TMSA

View Webinar and Download 2017 Study
> Download 2016 Study (pdf)
> Download 2014 Study (pdf)

Learn How to Create & Foster an Inbound Marketing Ecosystem in 10 StepsHow to Create and Foster an Inbound Marketing Ecosystem

The transportation and logistics industry is in a current state of rapid change, thanks mostly to the evolution of technology. Customers want to conduct their research both online and with industry peers (HubSpot reports that purchasers don’t even engage with a salesperson until they are 70% of the way through the evaluation process). With this in mind, transportation and logistics companies everywhere are looking to evolve their organization, as well as their sales and marketing efforts, in order to meet these customers where they are in the buying cycle at any given point.

Sponsored by: SyncShow

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WP Top 6 Email Marketing

Top 6 Email Marketing Best Practices

Using digital marketing channels in today's marketing mix- particularly when sending strategic emails - can be a significant challenge if you don't do it right. Whether it's regularly refreshing your contact dbase and honoring Can-Spam requirements and every request to opt-out OR keeping content brief and include a compelling call to action,  you'll find practical ideas in this whitepaper.
Source: ZoomInfo

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CRM whitepaper

CRM For Logistics & Transportation

Customer Relationship Management (CRM) software solutions and their impact on business growth and profitability continue to be critical to the success of companies in the transportation and logistics industry. Justifying ROI and realizing the value from a CRM investment are major challenges. This whitepaper gives you 6 critical considerations in navigating CRM investment decisions to drive improved business performance. Source: Sales Outcomes

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